Admin panels › Product details
Search & Marketing
How the product is found, what search engines and AI assistants read about it, and the marketing attached to it, in one card with tabs. 5 parts.
Quick links
Where to find it:WP Admin › EasyCart › Products › open a product › Search & marketing
Being found
Search, AI and Shopping
How the product reads in results, and what Google and assistants are told.
Search engines
The text and picture search results show, or the Yoast fields
no stored settingsSearch & marketing is one card with tabs: Search engines, Search & AI, Google Shopping, Cart links and Marketing. A tab only shows when it has something in it. The section starts folded; open it from the left list.
Without Yoast SEO, the Search engines tab holds the Meta description ( with a 160 character counter ), Meta keywords, an Excerpt and a Featured image, the last two commonly used in search results and social shares. The tab says Empty while there is no meta description.
With Yoast SEO set up on the product, the tab holds a Yoast SEO card instead, which saves to Yoast on the product’s page: a search result preview, SEO title, Meta description, Focus keyphrase, Show in search results and Canonical URL. Readability, schema and social previews stay in the WordPress editor.
The product’s address is the Page address in the Summary column’s Status card. It follows the title until you lock it with the lock button beside it.
⚠️ Careful: Changing the page address of an established product changes an address search engines have indexed and customers have saved. Lock the Page address once a product is live.
Search & AI
What Google and AI assistants read about this product
no stored settingsThe Search & AI tab holds what search engines need to match the product: the Barcode ( GTIN, UPC, EAN or ISBN ), a Manufacturer part number when there is no barcode, and the Condition. A barcode is checked as you type, for its length and its check digit. Tick the box for a handmade, custom or one-of-a-kind product and Google stops asking for one. Variations keep their own barcodes in Options & variants.
Beside the fields a Checklist reads the saved product: name and description, images, price, brand, barcode or part number, variations with their own price and stock, and reviews. Preview what Google reads shows the product data your page gives search engines and AI assistants, and Test in Google opens Google’s rich results test for the page.
💡 Note: Store-wide product data, returns, shipping times and the Google product feed are set under Settings › Marketing › Search & AI. For a step by step walkthrough, see How to Share Your Products with Google and AI Search.
Google Shopping
Product feed attributes for Google Shopping
no stored settingsThe Google Shopping tab ( PRO ) maps the product into your Google Shopping feed: whether it is in the feed, its feed title, Google product category and product type, availability and dates, gender, age group and size details, color, material and pattern, shipping size and handling time, and the certification and energy classes some categories need. A link at the top opens Google’s list of valid values. Without an active PRO license the tab shows a preview of what it adds.
Feeds are strict about required attributes, and a product missing one is rejected rather than shown, so complete this properly for anything you send to Shopping.
Marketing
Links and tags
Ways to send people straight to the cart, and what happens to buyers.
Cart links
A shareable link that adds this product to the cart
no stored settingsThe Cart links tab makes a link that puts this product in the shopper’s cart, with the quantity and options you choose, for an email, a social post or a QR code. Create a cart link opens a short form: a Name for you, the Quantity and, where the product has options, the choice already picked. Links already made for the product are listed with their uses and a Copy button.
Links with several products, coupon codes or limits are built in Marketing, and Manage in Marketing goes there. The tab is not shown for subscription, donation and Deconetwork products, or to staff without access to Marketing.
💡 Note: Every cart link in the store is managed in Cart Links.
Marketing
Tags for buyers, and cards from extensions
no stored settingsThe Marketing tab shows when something uses it. When MailerLite, Kit or ActiveCampaign is connected, PRO adds an Email marketing card with one picker per service: MailerLite groups and Kit tags for buyers who joined your newsletter, and ActiveCampaign tags for every buyer. Type to search, or create a new tag or group on the spot. It saves with the Save button.
Extensions add their own cards here, such as Facebook & Instagram for your Meta catalog, and Email Marketing for Mailchimp tags.
💡 Note: The services themselves are connected under Settings › Marketing › Email marketing. For a step by step walkthrough, see How to Connect Email Marketing.
Keep going
Related panels
Store-wide Search & AI settings and the product feed.
Connecting MailerLite, Kit and ActiveCampaign.
The Summary column, where the page address is.
Cart links with several products and codes.
The Facebook & Instagram extension.
Category pages, which carry their own email tags.
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