How to Connect Email Marketing

Each service has a store data section. It is where you switch on what reaches the service beyond the newsletter list.

MailerLite store data: Send orders to MailerLite starts its purchase automations and shows in its reports. It needs the new MailerLite on a Comfort or Power plan. Send abandoned checkouts sends carts left by subscribers, with a link back to the cart. Include customers who did not sign up records their orders as customers who do not accept marketing, and they join no group. Send past orders sends every paid order in the background.

Kit store data: Record purchases in Kit needs the V3 API secret. Tag subscribers who leave a cart adds a tag when a subscriber leaves a cart and removes it when they buy, so you can start a Kit automation from it. Abandoned cart tag needs the V4 key. Send past orders records earlier orders.

ActiveCampaign store data: Send orders to ActiveCampaign shows orders on the contact and starts “Makes a purchase” automations, and refunds update them. Send abandoned carts sends carts with a link back, and marks them recovered when they buy. Include customers who did not sign up makes them contacts on no list. ActiveCampaign bills by contacts, so this raises your bill. Send past orders sends history and never starts automations.

Who sends the cart reminders. Each service has Let MailerLite send the cart reminders (or Kit, or ActiveCampaign). Turn it on and your store’s own abandoned cart emails skip the carts the service gets, so nobody is reminded twice. If you turn it off, use the abandoned cart sequence in Marketing › Abandoned Cart. See the abandoned carts guide.