Admin panels › Products
Manufacturers
The brands behind your products, their pages, and whether shoppers are actually browsing by them. 2 parts.
Quick links
Where to find it:WP Admin › EasyCart › Products › Manufacturers
Brands
The list and the page
Which brands you stock, and how each brand page presents itself.
The manufacturer list
Every brand you stock, and how much interest each attracts
no stored settingsOne row per manufacturer, with its address, how many products carry it and how many clicks its page has had. Tiles filter the list to the brands In use or Unused, and flag any with No page and the count of Unassigned products that have no manufacturer at all. An unused brand offers Assign straight from its row.
A manufacturer is only worth creating if shoppers think in brands. On a store selling its own products there is nothing to separate. On a store reselling several brands it is one of the main ways people browse, and the click counts tell you which ones.
💡 Note: Manufacturer links can be listed in the store sidebar, chosen under Settings › Store › Products. Only worth doing if you stock several brands shoppers know by name.
The manufacturer page
Logo, products and how it is found
no stored settingsOpen a manufacturer to edit it. The Name shows on product pages and as the title of the manufacturer’s store page. The Logo / featured image is optional and used by themes that show a manufacturer header.
The Products card lists the products carrying the brand, active and inactive, and Assign products adds more at once, far quicker than product by product when a new brand arrives with thirty items. SEO & URL holds the slug and a search excerpt used as the meta description when no SEO plugin overrides it, and View on site opens the page.
Deleting never deletes products: you can reassign them to another manufacturer, the old address can redirect, and undo is available for 30 days.
💡 Note: A product’s manufacturer can also be set, or created, on the General tab of the product editor.
Keep going
Related panels
Categories, the other way to group products.
The products carrying these brands.
Manufacturer links in the sidebar, and search matching brand names.
Setting a product’s manufacturer from its own screen.
Menus, for hand-built browsing routes.
How brand pages are laid out.
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