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Settings › Store

Store Details

The three pages the store runs on, where your business is based and the units it weighs in, the business details on receipts, how every price is written, the monthly goal and the demo data. 6 short sections; the setup wizard fills most of this in, and you can change any of it here.

Quick links

Where to find it:WP Admin › EasyCart › Settings › Store › Store details

On default is enabledOff default is disabledValue factory defaultAdvanced behind the fold

The foundations

Store pages, country and units

One WordPress page each for the catalogue, the cart and checkout, and the customer account, then where your business is based and the units you weigh and measure in.

Store pages

The three WordPress pages EasyCart needs; each holds one shortcode

3 settings

Store page

The WordPress page that holds your catalogue, which must contain the [ec_store] shortcode. Every product, category and manufacturer link is built beneath this page’s slug, so a store page at /shop/ gives you /shop/product-name/. That also means changing the page, or renaming its slug, changes every product URL on the site at once; do it before you launch, or plan redirects if you do it after. The picker searches your pages as you type, and the row warns you if the chosen page is unpublished or has lost its shortcode.

Not chosen

Cart and checkout page

Where shoppers review their basket, enter their details and pay. It must contain the [ec_cart] shortcode, and one page does both the cart and the checkout: there is no separate checkout page to set. Keep this page out of menus and sitemaps if you like, but never unpublish it, because every Add to cart button leads here.

Not chosen

Account page

Where shoppers sign in, register, and see their orders, downloads and subscriptions. It must contain the [ec_account] shortcode. Login links in checkout and in order emails point at this page, so it has to exist even on a store that allows guest checkout.

Not chosen
Settings › Store details: the section list on the left and the Store pages card with its three page pickers and Create buttons.
Settings › Store details: the section list on the left and the Store pages card with its three page pickers and Create buttons.

⚠️ Careful: The store page’s slug is the root of every product, category and manufacturer URL. Changing the page after launch changes all of those links, so set a redirect from the old slug, or make the change before anyone has bookmarked a product. How those links are built is set under Settings › Advanced › Admin. For a step by step walkthrough, see How to Build Your First Store with WP EasyCart.

Country and units

Where your business is based and how it weighs and measures

3 settings

Store country

Where your business is based. It decides which carriers are listed first in Settings › Shipping, which payment gateways lead the list in Settings › Payment, whether EU rules such as the withdrawal button apply, the wallet country for Square, the format your bank details take and what your tax number is called. Until you save one, WP EasyCart works it out from the setup wizard, then the checkout’s default country, then your Stripe account, then the site language. Choosing a country in the EU or the EEA while the withdrawal button is off brings a reminder to switch it on in Settings › Checkout.

Worked out for you

Weight unit

The unit you enter weights in for products, variants, option choices and boxes: pounds, ounces, kilograms or grams. Weight-based shipping rates, live carriers, PayPal and search engines all read weights in this unit. Carriers and PayPal are given pounds or kilograms, so ounces and grams are converted for them. When you change the unit and weights are already saved, the card offers Convert saved weights: it names how many products, variants, option choices, boxes and weight-based shipping rates have a weight, shows an example such as 1.5 kg becoming 1500 g, and converts them, along with the weights recorded on orders, with Convert to the new unit. If you had already typed them in the new unit, press They are already in that unit instead. The conversion cannot be undone, but you can convert back the same way. If an older Shippo, ShipStation, Stamps.com or OptimalShip extension is active, choosing ounces or grams warns you to update it first.

Pounds ( lb )

Dimension unit

Inches or centimetres, for the length, width and height of products and boxes, and for sizes that price an option. A carrier quoting on the wrong unit gets the parcel size wrong by a factor of two and a half, so set this before you enter dimensions.

Inches ( in )
Country and units: Store country, then the weight unit ( lb, oz, kg or g ) and the dimension unit.
Country and units: Store country, then the weight unit ( lb, oz, kg or g ) and the dimension unit.

💡 Note: The setup wizard sets the country and both units for you. Changing the weight unit here does not change any weight by itself: use Convert saved weights when the numbers were entered in the old unit. Weights for each product are set under Shipping.

Money

Business details and prices

The registered details receipts and invoices print, the currency you trade in and how an amount is written everywhere a shopper or an admin sees one.

Business details

Your registered name, address and tax number, on receipts and invoices

4 settings

Registered business name

Your registered, legal business name. It prints with the address and tax number below in the footer of the receipt and shipped emails, and on the invoice and credit note PDFs ( PRO ) while their own business details box is empty. Invoices in the EU and the UK must show it. Left empty, the field suggests your site name.

Empty

Registered address

The address on your business registration, one line each. It can differ from the store address in your email settings, which is the one shoppers write to.

Empty

VAT number

Your VAT, GST or ABN number. Tax invoices in the EU, the UK, Australia and New Zealand must show it. The field is named for your store country: Tax ID in the US, ABN in Australia, GST number in New Zealand, GST/HST number in Canada, GSTIN in India and VAT number elsewhere. It prints as that name and the number, such as VAT number: GB123456789.

Empty

What the number is called

What the number is called on receipts and invoices, when the name for your country is not the one you want. Leave it empty to use your country’s name for it.

Empty
Advanced
Business details filled in with example data: registered name, address and tax number, called Tax ID on a US store.
Business details filled in with example data: registered name, address and tax number, called Tax ID on a US store.

💡 Note: The Business details switch on each email’s profile under Settings › Emails & Documents › Documents decides whether these print; it is on by default. Nothing prints until at least one field here is filled in.

Currency

How every price is written across the store, emails and admin

10 settings

Currency code

The three-letter ISO code your store trades in, such as USD, EUR or GBP. This is the currency sent to your payment gateway with every charge, so it has to match what the gateway account is set up to take; a mismatch is rejected at payment time, not here. It is also the base the currency switcher converts from. Start typing and the field suggests valid codes.

USD

Currency symbol

The symbol printed beside every price on the storefront, in emails and in the admin: $, €, £, kr, or anything up to ten characters. It is display only. The gateway never sees it, so you can write “US$” or “CA$” to tell two dollars apart without affecting what is charged.

$

Symbol position

Whether the symbol comes before the amount, as in $40.00, or after it, as in 40.00 €, which is the convention across much of Europe. The price preview at the top of the section updates as you switch, so you can see the result before saving. Beside it, Usual format shows how your currency code is normally written, in your store country’s way for the euro and the Canadian dollar, and Apply sets every field below to match.

Before the amount

Space between the symbol and the amount

Puts a space between the symbol and the amount, so prices read 93,00 € or CHF 12.00 instead of 93,00€, as most of Europe writes them. The space never lets a price break over two lines.

Off

Show the currency code with prices

Prefixes every price with the ISO code as well as the symbol, so $40.00 becomes USD $40.00. Worth turning on when you sell into more than one country that uses the same symbol, since a Canadian shopper seeing a bare dollar sign will assume the wrong currency. On a single-country store it is clutter.

Off

Decimal separator

The character between whole units and fractions: a point in the US, UK and most of Asia, a comma across most of continental Europe and South America. This affects how prices are printed, not how you type them into the admin, which always takes a point.

Point

Thousands separator

The character between groups of three digits, so 1,250.00 or 1.250,00 or 1 250,00: a comma, a point, an apostrophe, a space ( France, Scandinavia and Poland write prices this way ) or none. Pick one that differs from the decimal separator; the panel warns you if they match, because a price like 1,250,00 is unreadable and a shopper will not know whether it is twelve hundred or a million.

Comma

Decimal places

How many digits follow the decimal separator. Two suits nearly every currency. Zero is right for the yen, the won and other currencies with no fractional unit, and three for the dinar family. Prices are rounded for display; the stored price keeps its precision.

2

Minus sign position

Where the minus sign sits on refunds, discounts and negative fees: before the symbol gives -$5.00, after it gives $-5.00. Most stores never change this. It is folded away because it only matters on the handful of screens that print negative amounts.

Before the symbol
Advanced

Currency

The rates the currency switcher widget uses when a shopper chooses to see prices in another currency. Each row is a currency code and how much of it one unit of your base currency buys, so with a USD base, EUR at 0.92 means one dollar shows as €0.92. Leave your base currency out. These are display conversions only: the order is still charged in the base currency, and the rates do not update themselves, so revisit them or remove the widget rather than show stale numbers. A new store starts with none.

Empty
Advanced
The Currency section set up for euros, with the preview showing 1 234,56 € and the usual EUR format beside it.
The Currency section set up for euros, with the preview showing 1 234,56 € and the usual EUR format beside it.

💡 Note: These settings control how money is written. What currency you actually charge in is decided by the currency code together with your gateway account, under Settings › Payments & Taxes › Payment. If the code here and the gateway disagree, payments fail at the gateway, not on this page. Orders keep the currency they were placed in: after a change, the section says how many orders show another currency, and They were paid in your currency relabels them, for a store whose old code was simply wrong.

Extras

Goal and demo data

A sales target for the admin sidebar, and sample data for a store that is not yet stocked.

Sales goal

The progress meter in the EasyCart admin sidebar

2 settings

Show the monthly goal meter

Shows a progress meter in the EasyCart admin sidebar comparing this month’s sales, net of refunds, against the goal below. It is a nudge for you and your staff, nothing more; turn it off and the sidebar simply loses the meter.

On

Monthly sales goal

The monthly revenue you are aiming for, in your store currency. The meter resets at the start of each month. The factory value of 1 exists only so a fresh install shows a full bar; set a real figure or the meter is meaningless.

1

Demo data

None

no stored settings

No settings here, one action. On a fresh store the panel offers to install a set of sample clothing products with categories, option sets, a customer, a few orders and three shipping rates, so you can click through the storefront, the cart and the order screens before adding anything of your own. Once installed, the same panel offers to remove it, and the removal deletes only what the installer added; products and orders you created yourself are left alone. Both actions need an administrator or store manager account and ask you to confirm first.

💡 Note: The demo products are ordinary products once installed, so they show up in the storefront, in searches and in Products. Remove them before you launch, or shoppers can buy a sample T-shirt.

Keep going

Related panels

Products

Catalogue behaviour, search and what the store page shows.

Checkout

What happens on the cart page once a shopper is there.

Payment

The gateways for your country, and the currency actually charged.

Shipping settings

Carriers for your country, which read your weight unit.

Documents

Where the business details print on receipts and invoices.

Countries & Regions

Ship-to countries and regions, which pair with your store country.

Admin

Product link style, which builds URLs under the store page.

Ready to run your store on WP EasyCart?

Everything in this guide works with the free plugin. PRO and Premium add subscriptions, memberships, wholesale pricing and more. Try every PRO feature free for 14 days.

The WP EasyCart admin: orders and offers
Updated on October 19, 2026