Integration Guide
WP EasyCart × Google Merchant
Put your WP EasyCart product catalog in Google Merchant Center as a feed that keeps itself up to date — ready for Google Shopping, Product Listing Ads, and free product listings in search results. Turn on the Google product feed, fill in Google’s product details, and connect Merchant Center in one step.
Before You Begin
A Google Merchant Center account is required. If you haven’t set one up yet, visit merchants.google.com. You’ll also want to verify and claim your store URL with Google before adding the feed. The Google product feed comes with WP EasyCart PRO or Premium.
Step 1 — Build Your Google Product Feed
EasyCart builds the feed from your product data and keeps it up to date by itself — there is nothing to export or upload.
Open the Google Product Feed
In WordPress, go to EasyCart › Settings › Marketing › Search & AI and open Google product feed. Press Update now to build it the first time; after that it rebuilds every night and within the hour after product or stock changes. Your feed address shows a private .xml address for Google and Microsoft and a .tsv address for Pinterest.
EasyCart — Google Product Feed on Search & AI
Step 2 — Fill in Google-Required Fields
Add GTIN, MPN, and the other Google-specific fields. The feed picks them up by itself.
Add GTIN, MPN & Google Fields
Barcodes ( GTIN ), part numbers ( MPN ) and product condition are set on each product’s Search & AI card, and the brand comes from its manufacturer. To fill in Google product category, gender, age group and sizes for many products at once, use Google attributes in bulk on the same Search & AI page: Download CSV, fill in the Google columns, then Upload and import. Your feed picks the changes up within the hour.
Step 3 — Give the Feed to Google Merchant Center
Connect Merchant Center in one step, or add the feed address by hand.
Connect Google
In the Google product feed section press Connect Google, sign in, choose your Merchant Center account and the country you sell to, and press Add my feed. Google fetches the feed now and every day after your nightly build, and the section shows how many products are active, waiting for review or disapproved. If the card says Coming soon, open Add the address by hand and add the .xml address in Google Merchant Center as a file source with a daily fetch. From there, your products can power Google Shopping ads and appear in free product listings.
Per-Product Control
Set Google Merchant Fields on Individual Products
You can also manage Google Merchant fields product-by-product directly in EasyCart — no need to round-trip through a CSV every time.
- Go to WP EasyCart › Products and edit any product
- Open the SEO & Marketing tab on the product edit screen
- Fill in the barcode ( GTIN ), MPN and condition on the Search & AI card, and Google product category and the other Google fields on the Google Merchant card
- Save the product — your feed picks the fields up within the hour
Get Your Products into Google Shopping
Combine WP EasyCart with Google Merchant Center to appear in Google Shopping results, Product Listing Ads, and free product listings — all driven from your existing EasyCart catalog.