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Admin panels › Product details

Media

The photographs, video and per-option galleries that do most of the selling on a product page, and the badge on its listing. 4 parts.

Quick links

Where to find it:WP Admin › EasyCart › Products › open a product › Media

Showing the product

Images, video and variants

The gallery and its order, video in place, and images that follow the option a shopper picks.

Product gallery

The images, and which one does the selling

no stored settings

Images are added with Add media and dragged into order, and the order matters: the first tile is marked MAIN and is the listing image, the one shoppers see in grids and search results. Gallery changes save automatically, without the Save button.

The rest form the gallery on the product page. Shoppers close to buying look for the angle that answers their doubt, so scale, back views and detail shots earn their place more than variations on the same hero shot.

The free edition has two image slots. The full gallery, with any number of images, video and per-option galleries, comes with PRO. How images behave in listings, hover, zoom and lightbox, is set store-wide.

The product editor, Media tab.
The product editor, Media tab.
The Product gallery card: the first tile is marked MAIN and is the listing image.
The Product gallery card: the first tile is marked MAIN and is the listing image.

💡 Note: The first image is the listing image. Reordering the gallery changes what shoppers see in grids, so check the order after adding new photographs.

Video

YouTube, Vimeo or an MP4 file, in the same gallery

no stored settings

Video sits in the gallery beside the photographs rather than in a separate tab, so shoppers find it while they are already looking. The Add Media tile offers the Media Library, an image URL, a video URL for an MP4 file, a YouTube video and a Vimeo video. YouTube and Vimeo take the full embed URL, and a thumbnail image can be chosen for the tile.

Video earns its keep on anything where scale, motion or assembly is hard to show in a still. It is wasted on products a photograph already explains.

The Add Media menu: Media Library, image URL, MP4 video URL, YouTube and Vimeo.
The Add Media menu: Media Library, image URL, MP4 video URL, YouTube and Vimeo.

Per-option image sets

A separate gallery for each color or finish

no stored settings

Switch on Different images per option and the product gets a separate gallery for each choice of its first option set: a shirt in red, green and blue shows the red photographs when red is picked. Editing the gallery for chooses which gallery you are working on. The Default gallery shows before the shopper picks, and for any choice without images of its own.

A second switch, Drive galleries from the first modifier, uses the first swatch, drop-down or radio modifier instead of the first option set. For a long range, Image sets as a spreadsheet exports every option’s images to a CSV that you edit and import back.

On anything sold by color or finish this is close to essential. It removes a large share of returns caused by expectation rather than fault.

Different images per option switched on, editing the Blue gallery of a product with a color set.
Different images per option switched on, editing the Blue gallery of a product with a color set.

💡 Note: Per-option galleries follow the first option set on the product, which is set on Options & Variants. Attach the color set first if you sell by color.

In the listing

Badges and effects

How the product image behaves and what it says in grids.

Badges and image effects

Promo ribbons and hover effects on the listing

no stored settings

The Badges & Image Effects card designs how the product looks in listings. Image Hover Type sets what happens when a shopper points at the image, such as Image Flip, Image Crossfade, Lighten, Image Grow or Image Slide. Image Effect Type adds a border or a shadow.

Tag Type puts a Round, Square, Diagonal or Classy tag on the image, with its own Tag Promo Text, background color and text color. A Badge Preview shows it as you type.

Badges work by being rare. A store where every product carries one has taught shoppers to ignore them, which wastes the tag on the products that really are new or reduced.

The Badges & Image Effects card with a Round tag and its preview.
The Badges & Image Effects card with a Round tag and its preview.

💡 Note: Offers built in Offers can place their own badges. Check what is already showing before adding a second one here.

Keep going

Related panels

Options & Variants

Option sets, which per-option galleries follow.

Products

Hover, zoom and lightbox settings for the whole store.

Design

Image framing, cropping and grid layout.

General Details

The product title and descriptions.

SEO & Marketing

How the product appears in search results.

Offers

Offers, which can add their own badges.

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The WP EasyCart admin: orders and offers
Updated on October 2, 2026