Admin panels › Users
Subscribers
The newsletter list: who opted in, when and where, whether they are also customers, and how addresses get in and out. 3 parts.
Quick links
Where to find it:WP Admin › EasyCart › Users › Subscribers
The list
Subscribers and how they are managed
Who is on it, how addresses get in and out, and where they came from.
The subscriber list
Everyone who opted in, whether or not they have an account
no stored settingsOne row per subscriber, with email, name, whether that address also has a customer account, and when and where they signed up. The distinction between customers and addresses matters more than it looks.
Subscribers arrive from several places. Someone who ticks the newsletter box while registering or checking out becomes both a customer and a subscriber. Someone who signs up through the newsletter form, or whom you import, is an email address and nothing more. The tiles count Are customers and Email only, and the Show filter narrows the list to either.
Signed up records the date and the source: Checkout, My Account, Account sign-up, Newsletter form, Added by staff or Import. That is your consent record when someone asks how they got on the list. Addresses that signed up before this was recorded show a dash.
The Invalid addresses tile counts entries that are not valid email addresses, and each is flagged in the list. Columns chooses which columns show, and the spreadsheet view edits email and names in place.
Adding, importing and exporting
Getting addresses in and out
no stored settingsAdd subscriber adds one address. Import CSV takes a file or addresses pasted one per line ( email, first name, last name; a header row is fine ), shows a preview, then reports what it did rather than just claiming success: how many were imported, how many were already subscribed, and how many were invalid. That third number is the one to read, because a list with a high invalid count is a list that will damage your sending reputation.
Duplicate addresses are refused rather than silently creating a second record, so re-importing an overlapping list is safe.
Export CSV downloads the list, and Export selected just the rows you ticked, which is how the list gets into a mail platform. For an email-only subscriber the row menu offers Create account, which opens a new customer with the email and name filled in, useful when somebody who has been on your list for a year finally decides to buy.
Deleting subscribers, one or many, can be undone for 15 minutes from the bar that appears on the list.
⚠️ Careful: Read the invalid count after a CSV import. A list carrying bad addresses will hurt your delivery reputation across every email your store sends, including receipts and password resets.
Where subscribers come from
The opt-in points, and keeping the list honest
no stored settingsSubscribers are created in three ways, and two of them are controlled elsewhere. The newsletter checkbox on registration and at checkout is switched on under Account settings. The newsletter popup is switched on under Design settings. Imports and additions happen here.
Leave the checkbox unticked by default. That is the legal position in most jurisdictions, and it also produces a list of people who actually wanted to hear from you, which is worth considerably more than a large list that does not. An account created with the box left unticked never takes an address off the list; only unsubscribing does.
Removing a subscriber here removes them from the list and unticks the newsletter flag on their customer account. It does not delete the account, so an unsubscribe request costs you nothing but the mailing.
💡 Note: The opt-in checkbox is switched on under Settings › Store › Accounts and the popup under Settings › Appearance › Design. Both should leave the box unticked by default.
Keep going
Related panels
Customer accounts, which overlap with this list.
The newsletter checkbox on registration and checkout.
The newsletter popup, another way people subscribe.
Sending subscribers on to MailerLite, Kit or ActiveCampaign.
Sender addresses and deliverability for anything you send.
Offers and promotions you might email this list about.
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