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Media

The photographs, video and per-variant images that do most of the selling on a product page. 3 parts.

First image is the listing imageVideo in the galleryImages per colour or finish

Before you start

Where it lives, and how the panel works

From your WordPress dashboard open EasyCart › Products, open a product, then choose Media.

WP Admin EasyCart Products open a product Media

Search instead of hunting

The search box at the top of the page filters it as you type, and it matches hidden keywords as well as names. The same box on the Settings home searches every panel at once.

Jump between sections

A section list sits beside the page and follows you down it, so you can move straight to the part you came for without scrolling through everything between.

Advanced settings are folded away

Each section hides its rarely-changed settings behind a Show N advanced settings link, naming the first few so you know whether it is worth opening. 0 of the 0 settings on this page start folded.

Dependent settings appear as needed

Settings shown indented here only exist once the setting above them is switched on. Sections of the editor reveal their fields as you switch a feature on, and hide them again when you switch it off.

Saving

Switches and dropdowns save the moment you change them. Anything you type collects in a save bar at the foot of the page that counts your unsaved changes and warns you before you navigate away.

Locked settings

Rows marked with a padlock need WP EasyCart PRO or Premium. They stay visible so you can see what the upgrade adds. Nothing on this page is locked.

On default is enabledOff default is disabledValue factory defaultPRO needs PRO or PremiumAdvanced behind the fold

On this page

Jump to a section

Showing the product

Images, video and variants

The gallery and its order, video in place, and images that follow the option a shopper picks.

Product images

The gallery, and which image does the selling

no stored settings

Images are added and dragged into order, and the order matters: the first tile is the listing image, the one shoppers see in grids and search results. It is the single most important asset on the product, because it decides whether anybody clicks at all.

The rest form the gallery on the product page. Shoppers who are close to buying look for the angle that answers their doubt, so scale, back views and detail shots earn their place more than variations on the same hero shot.

How images behave in listings, whether they zoom on hover, open in a lightbox, or swap to a second image, is set store-wide rather than per product. Several of those effects need the product to have extra images, which is one reason a single-image product looks flat next to its neighbours.

The product editor, Media tab, showing the image gallery with the listing image first.
The product editor, Media tab, showing the image gallery with the listing image first.

💡 Note: The first image is the listing image. Reordering the gallery changes what shoppers see in grids, so check the order after adding new photographs.

Video

YouTube, Vimeo or a hosted file, sitting in the gallery

no stored settings

A video sits alongside the photographs in the gallery rather than in a separate tab, so shoppers find it while they are already looking. YouTube, Vimeo and a hosted MP4 are all accepted.

Video earns its keep on anything where scale, motion or assembly is hard to convey in a still. It is wasted on products a photograph already explains.

Per-option image sets

Different images for different variants

no stored settings

Where a product has option sets, each choice in the first set can carry its own images. A shirt in red, green and blue shows the red photographs when red is selected.

This is the difference between a shopper trusting what they are ordering and guessing. On anything sold by colour or finish it is close to essential, and it removes a large share of returns caused by expectation rather than fault.

The editor shows which sets have images attached and which do not, so a half-photographed range is visible rather than something you discover from a complaint.

💡 Note: Per-option images follow the first option set on the product, which is configured under Options & Variants.

Keep going

Related panels

Options & Variants

Option sets, which per-option images follow.

Products

Hover effects, zoom and lightbox settings.

Design

Image framing, cropping and grid layout.

General Details

The product title and descriptions.

SEO & Marketing

How the product appears in search results.

Products

Completeness scoring, which counts images.

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Updated on September 18, 2026