Product Details

SEO Options

Customize the keywords and description meta information for every product — and with Yoast installed, take it even further.

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Prefer to watch? See better SEO practices for EasyCart and WordPress in one quick video.

See how to sharpen SEO for every product page — and how Yoast adds another layer of control once it’s installed.

Four fields live on every product. Here’s what each one feeds into search engines.

SEO Description: A two-sentence write-up focused on your product. Search engines often show it as the small descriptive text under a search listing.
SEO Keywords: Specify keywords for this product and your business. Keep them precise and consistent with the context in your short descriptions, descriptions, specifications, and other page text. Separate keywords with a comma.
Post Excerpt: Feeds third-party SEO tools that use a custom post excerpt for their optimization practices. It may not be visible on the page — that depends on your theme — but it’s still useful for proper SEO.
Post Featured Image: Gives scraping and indexing tools a featured image to show for the product. Some themes display this image above the product in different ways, so check your site to see if it’s a good fit.

WP EasyCart — SEO Options Panel

A sharp description, the right keywords, and a strong featured image add up to product pages that search engines — and Yoast — both love.