*Settings › Marketing*

# Search & AI Settings

How your products appear in Google, Bing and AI assistants like ChatGPT, Gemini, Perplexity and Copilot: product data, your return and shipping policy, the Google product feed, and who can read your store. 9 sections.

Quick links

- [The page at a glance](https://docs.wpeasycart.com/docs/administrative-console-guide/search-and-ai-settings/#status)
- [Product data](https://docs.wpeasycart.com/docs/administrative-console-guide/search-and-ai-settings/#product)
- [Returns](https://docs.wpeasycart.com/docs/administrative-console-guide/search-and-ai-settings/#returns)
- [Shipping](https://docs.wpeasycart.com/docs/administrative-console-guide/search-and-ai-settings/#shipping)
- [Google product feed](https://docs.wpeasycart.com/docs/administrative-console-guide/search-and-ai-settings/#google-feed)
- [Feed options](https://docs.wpeasycart.com/docs/administrative-console-guide/search-and-ai-settings/#google-feed-options)
- [Google attributes in bulk](https://docs.wpeasycart.com/docs/administrative-console-guide/search-and-ai-settings/#google-attributes)
- [Who can read your store](https://docs.wpeasycart.com/docs/administrative-console-guide/search-and-ai-settings/#crawlers)
- [SEO plugin](https://docs.wpeasycart.com/docs/administrative-console-guide/search-and-ai-settings/#seo)

**Where to find it:** WP Admin › EasyCart › Settings › Marketing › Search & AI

*What is shared*

## Your products and policies

The page at a glance, then the product data, return policy and shipping times search engines read.

### The page at a glance

What is shared now, one card per part, and how a product reads

Search & AI opens with a line saying what is shared now, such as **12 products share their price and stock with search engines and AI assistants**, and **Test a product in Google**, which opens Google’s Rich Results Test on one of your product pages. Then a card for each part, saying what is shared today: **What every product page shares** ( the switch, products shared with price and stock, products missing a barcode or part number, and your average rating, with **Condition and reviews** and **Add barcodes in Products** ), **Returns**, **Shipping**, **Google product feed** and **Who can read your store**. With an SEO plugin active, a card for it as well.

Beside the cards, **How a product reads** shows one of your products as a Google result and as an assistant’s answer, made from what its page shares. Each card’s button opens its box under **Every setting**, with every row shown; the sections below follow those boxes. **Recent changes here** keeps 30 days of changes with Undo.

![Settings › Marketing › Search & AI: what is shared now, and How a product reads.](https://docs.wpeasycart.com/wp-content/uploads/2026/11/search-and-ai-settings-overview-607.jpg)

![Every setting: one box per part, opened by the card’s button.](https://docs.wpeasycart.com/wp-content/uploads/2026/11/search-and-ai-settings-every-setting-607.jpg)

### Product data

What each product page tells search engines and assistants. Barcodes are set per product, on its SEO tab.

**Share product details with search engines and AI assistants** ( default: On )

Adds each product’s price, stock, variants, barcode and reviews to its page in the format Google, Bing and AI assistants such as ChatGPT read. Leave it on unless another plugin already adds product data, or it prints twice. Products that hide their price ( catalog, inquiry, log in for price, donations ) are shared as information, not for sale.

**Condition of your products** ( default: New )

New, Used or Refurbished, used for every product unless its own Search & AI card says otherwise.

**Reviews to share** ( default: Rating and reviews )

Rating and reviews shares the average and the five newest reviews. Rating only shares just the average. Reviews carry the reviewer’s name only when your product pages show names ( Settings › Products › Reviews ).

![What every product page shares: the switch and the counts.](https://docs.wpeasycart.com/wp-content/uploads/2026/11/search-and-ai-settings-product-607.jpg)

> **💡 Note:** Each product also has a Search & AI tab in its Search & marketing section for its barcode ( GTIN, UPC, EAN or ISBN ), manufacturer part number and condition, with a checklist and Preview what Google reads. See [Search & Marketing](https://docs.wpeasycart.com/docs/administrative-console-guide/product-seo-marketing/).

### Returns

Google can show your return window next to your products, and assistants answer “can I return it?” from this.

**Do you accept returns?** ( default: Not shared )

Shared once for the whole store. Within a set time, Any time or No returns. Not shared says nothing about returns. Google can show your return window next to your products.

**Return window** ( default: 30 days )

Days after delivery, for Within a set time. Between 1 and 365.

**How customers return items** ( default: By mail )

By mail, In store, or both.

**Return shipping** ( default: Free )

Free, Customer pays, or Flat fee.

**Return fee** ( default: 0 )

The flat return fee, in your store’s currency. Shown only for Flat fee.

**Refund** ( default: Full refund )

Full refund, Exchange, Store credit, or more than one.

**Countries you sell to** ( default: Your shipping zones )

The countries the return policy applies to, which Google needs, and the countries listed for shipping rates that apply everywhere. Leave it empty to use the countries in your shipping zones. The Status section warns while Google is missing them.

**Returns page** ( default: None )

The page with your full return policy, linked for shoppers and assistants who want the details.

![The Returns card before a return policy is set.](https://docs.wpeasycart.com/wp-content/uploads/2026/11/search-and-ai-settings-returns-607.jpg)

### Shipping

Built from Settings › Shipping rates: change a rate there and this follows. Add how long orders take.

**Handling time** ( default: Empty )

Business days from order to hand-over to the carrier, such as 0-1.

**Order cut-off time** ( default: No cut-off )

Orders after this time start the next business day. It uses your WordPress time zone.

**Delivery time** ( default: Empty )

Days in transit once shipped, such as 2-5. Below it each shipping zone with rates gets its own Delivery time row, for zones that take longer or shorter.

![The Shipping card, shared for one zone.](https://docs.wpeasycart.com/wp-content/uploads/2026/11/search-and-ai-settings-shipping-607.jpg)

> **💡 Note:** Rates come from [Settings › Shipping › Rates](https://docs.wpeasycart.com/docs/administrative-console-guide/shipping-rates/). Live carrier rates, percentage rates and some regions cannot be listed as fixed prices; the zone list marks those Not shared, and their shipping is set in Google Merchant Center instead.

*Google Shopping*

## The Google product feed

A feed Merchant Center fetches every day, its options, and the attribute spreadsheet.

### Google product feed

Your catalog for Google Shopping, Bing and Pinterest, kept up to date by the store

PRO. A private feed address, kept up to date by the store, that Google Merchant Center, Microsoft Merchant Center and Pinterest fetch every day. It is built from the same data as your product pages, rebuilt every night and within the hour after product or stock changes, so there is nothing to upload and products never expire. The section shows the items in the feed, how many were left out, how many lack a barcode, and when it was last built.

**Your feed address** holds two addresses: .xml for Google and Microsoft, .tsv for Pinterest. Anyone with an address can read your public product list and nothing more. **Update now** rebuilds at once, and the feed can be downloaded as either file. **Left out and warnings** lists what the last build skipped and why.

**Connect Google Merchant Center**: **Connect Google** adds your feed to Merchant Center in one step and then shows how many products are active, waiting for review or disapproved, with the top problems to fix. Where the card says Coming soon, open **Add the address by hand** for the Google, Microsoft and Pinterest steps. **New address** replaces a feed address that was shared by mistake: the old one stops working at once, and a connected Merchant Center is moved for you.

![The Google product feed card after a build.](https://docs.wpeasycart.com/wp-content/uploads/2026/11/search-and-ai-settings-feed-607.jpg)

> **⚠️ Careful:** Treat the feed address as a secret link. If it leaks, make a new address and paste it into Google, Microsoft and Pinterest. For a step by step walkthrough, see [How to Share Your Products with Google and AI Search](https://docs.wpeasycart.com/docs/how-to-guides/how-to-share-your-products-with-google-and-ai-search/).

### Feed options

When the feed rebuilds and what goes in it

**Build the feed every night at** ( default: 2 am; PRO )

The hour the feed is rebuilt each night. Pick one before Google fetches it. Product and stock changes are also picked up within the hour.

**Include out-of-stock products** ( default: On; PRO )

Google shows out-of-stock products as out of stock instead of dropping them, which keeps their history.

**Use your store name as the brand for handmade products** ( default: On; PRO )

For products marked “no barcode” that have no manufacturer, your store name is sent as the brand, as Google asks for custom goods.

**Default Google product category** ( default: Empty; PRO )

Optional. Used for products that do not set their own on their Google Merchant card. Google can also work it out.

### Google attributes in bulk

Edit the Google attributes of many products at once in a spreadsheet

PRO. Edit the Google attributes of many products at once, such as product category, gender, age group and sizes. **Download CSV** gives one row per product and variant with every Google attribute as a column. Fill it in, keep all 41 columns with product_id first, and use **Upload and import**. Values replace what was stored for that product or variant, and the feed picks the changes up within the hour. Barcodes, part numbers and condition are set on each product’s Search & AI card, not in the spreadsheet.

*Who sees it*

## Crawlers and SEO plugins

Whether search engines and assistants can read your store, and who prints what.

### Who can read your store

From your robots.txt and WordPress’s search engine setting.

Checks your live robots.txt and WordPress’s search engine setting for Google, Bing and Copilot, ChatGPT search, Perplexity, Claude and the Gemini app. Each shows Can read or Blocked, with the line that blocks it and how to fix it. WP EasyCart never changes robots.txt; the rule comes from a file on your server, another plugin or your host. Ticking Discourage search engines in Settings › Reading blocks them all. If your site is behind Cloudflare, check its AI crawler setting as well. **Check again** after changing robots.txt.

![Who can read your store, before the first check.](https://docs.wpeasycart.com/wp-content/uploads/2026/11/search-and-ai-settings-crawlers-607.jpg)

### SEO plugin

Who prints descriptions and social previews when you use an SEO plugin.

**Let the SEO plugin handle descriptions and social previews** ( default: On )

With Yoast SEO, Rank Math, All in One SEO or SEOPress active, EasyCart stops printing its own descriptions and social previews and gives the plugin each product’s description and main image, so nothing prints twice. The product data search engines read is still printed by EasyCart.

**Add your return and shipping policy to the SEO plugin’s store details** ( default: On )

For Yoast SEO and Rank Math: adds your return and shipping policy to the plugin’s store details, so Google gets one description of your business instead of two.

*Keep going*

## Related panels

- [Search & Marketing](https://docs.wpeasycart.com/docs/administrative-console-guide/product-seo-marketing/): The Search & AI card on each product.
- [Rates](https://docs.wpeasycart.com/docs/administrative-console-guide/shipping-rates/): The rates the Shipping section is built from.
- [Google Merchant](https://docs.wpeasycart.com/docs/administrative-console-guide/google-merchant-setup/): Google Merchant Center and the product feed.
- [Integrations](https://docs.wpeasycart.com/docs/administrative-console-guide/integrations-settings/): Amazon S3, DecoNetwork and the Premium extensions.
- [Products](https://docs.wpeasycart.com/docs/administrative-console-guide/product-settings/): Showing reviewer names on product pages.
- [Store Status](https://docs.wpeasycart.com/docs/administrative-console-guide/store-status/): Store readiness checks.

## Ready to run your store on WP EasyCart?

Everything in this guide works with the free plugin. PRO and Premium add subscriptions, memberships, wholesale pricing and more. Try every PRO feature free for 14 days.

[Start your free trial](https://www.wpeasycart.com/wp-easycart-professional-14-no-risk-trial/) · [See what is included](https://www.wpeasycart.com/wordpress-shopping-cart-pricing/)

![The WP EasyCart admin: orders and offers](https://docs.wpeasycart.com/wp-content/uploads/2026/09/cta-wpeasycart-pro-v2.jpg)

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Source: https://docs.wpeasycart.com/docs/administrative-console-guide/search-and-ai-settings/ ( updated 2026-11-06 )