Integration Guide # WP EasyCart × MailerLite MailerLite is a clean, easy-to-use email marketing platform that’s a perfect match for WP EasyCart. Connect the two and every checkout opt-in flows directly into your MailerLite subscriber list — ready for campaigns, automations, and product-based targeting. ## Watch the Setup Walkthrough Prefer to watch? This short video walks you through the entire MailerLite integration setup in just a few minutes. Video: ### MailerLite Setup We walk you through the quick setup of getting your EasyCart and MailerLite accounts connected with this simple video. [More Videos Here](https://support.wpeasycart.com/video-tutorials/#introduction) ## Before You Begin An active **MailerLite account** is required to use this integration. If you don’t have one yet, sign up at [mailerlite.com](https://www.mailerlite.com). You can also pair this integration with MailerLite’s own WordPress plugins or popup tools — EasyCart focuses on the checkout-opt-in flow, but the two approaches combine for a complete solution. ## Step 1 — Enable Newsletter Sign-up in EasyCart Turn on the opt-in checkbox so shoppers can subscribe during checkout and account creation. 1 ### Turn on Subscribe to Newsletter In WordPress, go to **EasyCart › Settings › Marketing › Email marketing** and, under **Where sign-ups come from**, turn on **Newsletter box at checkout and sign-up** ( the same switch as **“Subscribe to newsletter” checkbox** on Settings › Store › Accounts ). This adds the opt-in checkbox to the checkout flow and the customer account creation form — every shopper now gets a chance to join your list without leaving the checkout. ## Step 2 — Generate Your MailerLite API Token Create an API token in MailerLite so EasyCart can authenticate with your account. 2 ### Open Integrations › API Log into your MailerLite account and navigate to **Integrations › API**, then click **“Use”**. Create a new API token by giving it a name (something like “EasyCart” works well), then copy the generated token — you’ll paste it into EasyCart in the next step. MailerLite — Integrations API Panel ![MailerLite Integrations API panel for creating an API token](https://docs.wpeasycart.com/wp-content/uploads/2021/05/mailerlite-integration.jpg) ## Step 3 — Connect EasyCart to MailerLite Paste your token into EasyCart and your subscribers will start flowing automatically. 3 ### Paste Your API Token & Save In WordPress, open **EasyCart › Settings › Marketing › Email marketing** ( a PRO feature ) and press **Set it up** on the MailerLite tile under **Send your list to an email service**. It opens the MailerLite box under **Your email service**. Turn on **Sync subscribers with MailerLite**, paste in your API token and save, then press **Check connection**. **Sync subscribers** sends the people already on your newsletter list. That’s it — every shopper who opts in during checkout will now appear in your MailerLite **Subscribers** section, ready for your next campaign. ![The MailerLite box on Settings, Marketing, Email marketing](https://docs.wpeasycart.com/wp-content/uploads/2026/11/email-marketing-settings-mailerlite-607.jpg) ## What Success Looks Like Once a shopper opts in at checkout, they’ll show up in your MailerLite Subscribers panel within seconds — ready to receive your next campaign. MailerLite — Subscribers Panel ![MailerLite Subscribers panel showing imported subscribers from EasyCart](https://docs.wpeasycart.com/wp-content/uploads/2021/05/mailerlite-segments.jpg) Power Feature ## Assign Subscribers to Groups Based on What They Buy MailerLite Groups let you segment subscribers automatically based on their purchases — perfect for retargeting customers who bought specific products with tailored campaigns. Set it up once and EasyCart handles the assignment from then on. 1. In MailerLite, go to **Subscribers › Groups** and create one or more groups for the segments you want to build 2. In WordPress, open the product you want to track and go to its **Search & marketing** section, then its **Marketing** tab 3. Choose the group in the **MailerLite groups** picker on its Email marketing card. You can make a new group right there, and categories have the same picker 4. Save the product — from now on, any subscriber who buys this product will be assigned to the matching group **💡 Tip:** Only shoppers who opt in to the newsletter at checkout get assigned to groups. Build your group names to match real campaigns you’ll send — e.g. “Coffee Buyers” or “Course Students” — so future you knows exactly who’s in each list. WP EasyCart — Product MailerLite Groups Field ![WP EasyCart product edit screen showing MailerLite Groups field in Basic Settings](https://docs.wpeasycart.com/wp-content/uploads/2022/04/wp-easycart-mailerlite-groups-1030x532.jpg) ## Start Building Your Subscriber List Today Combine WP EasyCart with MailerLite to capture more subscribers at checkout, segment customers by what they buy, and send campaigns that convert. [Get MailerLite](https://www.mailerlite.com)[Try WP EasyCart Free](https://www.wpeasycart.com/wp-easycart-free-edition-installation/) --- Source: https://docs.wpeasycart.com/docs/administrative-console-guide/mailerlite/ ( updated 2026-11-06 )