Integration Guide

# WP EasyCart × Google Ads

Connect Google Ads to WP EasyCart and every purchase flows back to your Ads account through the Google tag — ready for conversion reporting, smart bidding and remarketing audiences.

## Before You Begin

A **Google Ads account** with conversion tracking set up is required. If you haven’t set up conversions yet, visit your [Google Ads dashboard](https://ads.google.com) and create a website conversion action first. You’ll need your **Google tag ID** ( `AW-` ) and the **conversion label** of your Purchase conversion action. Google Ads in WP EasyCart is a **PRO** feature.

## Step 1 — Get Your Tag ID and Conversion Label

Create a conversion action in Google Ads so it can hand you the tracking ID EasyCart needs.

1

### Set Up a Conversion Action

In Google Ads, find your tag ID under **Tools › Data manager › Google tag**; it starts with `AW-`. Then create a website conversion action for purchases under **Goals › Conversions** and copy its **conversion label**. You’ll need both in the next step.

## Step 2 — Enter Tracking Data in EasyCart

Paste your Google Ads tracking codes into EasyCart so purchase data flows back automatically.

2

### Configure Google Ads Tracking

In WordPress, go to **EasyCart › Settings › Marketing › Analytics & ads**. On the **Google Ads** card, step 1 **On every page** takes the **Google Ads tag ID**, and step 2 **Count purchases** takes the **Conversion label**. From then on each order’s total and order number go to Google Ads as a conversion through the Google tag, once the shopper agrees if your store asks first; Google counts an order once. Set **Conversion currency** to your store’s currency. Already using the older conversion tag ( a saved **Conversion ID** )? The card says **An older conversion tag is saved**: press **Move to the Google tag** and it switches over in one click.

![The Google Ads card on Settings, Marketing, Analytics and ads](https://docs.wpeasycart.com/wp-content/uploads/2026/11/analytics-and-ads-settings-google-ads-607.jpg)

Going Further

## Use Google Merchant for Product-Level Ads

To get the most from Google Ads, pair conversion tracking with rich product data via Google Merchant. Share your catalog through the Google product feed on Settings › Marketing › Search & AI, and fill in each product’s Google details — these power Google’s shopping ads and free listings.

1. Set **Conversion tag purpose** to Remarketing only if you only want to track audiences for retargeting, not full conversion events
2. Edit each product’s **Search & marketing** section: its Search & AI tab holds product condition, GTIN and MPN, the Google Merchant card on its Google Shopping tab holds Google product category, and the brand comes from the manufacturer
3. Read the full [Google Merchant guide](https://docs.wpeasycart.com/docs/administrative-console-guide/product-seo-marketing/) for the complete field reference

## Measure What’s Actually Working

Combine WP EasyCart with Google Ads conversion tracking to see which campaigns drive real revenue — then double down on what works.

[Open Google Ads](https://ads.google.com)

[Try WP EasyCart Free](https://www.wpeasycart.com/wp-easycart-free-edition-installation/)

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Source: https://docs.wpeasycart.com/docs/administrative-console-guide/google-adwords/ ( updated 2026-11-06 )