Integration Guide

# WP EasyCart × ActiveCampaign

ActiveCampaign is a powerful email marketing and automation platform. Connect it to WP EasyCart and your checkout opt-ins flow directly into your ActiveCampaign list — ready for newsletters, drip campaigns, and automated follow-ups.

## Watch the Setup Walkthrough

Prefer to watch? This short video walks you through the entire ActiveCampaign integration setup in just a few minutes.

Video: <https://www.youtube.com/watch?v=f7ki-ATnn6Y>

### ActiveCampaign Setup

We walk you through the quick setup of getting your EasyCart and ActiveCampaign accounts connected with this simple video.

[More Videos Here](https://support.wpeasycart.com/video-tutorials/#introduction)

## Before You Begin

An active **ActiveCampaign account** is required to use this integration. If you don’t have one yet, sign up at [activecampaign.com](https://www.activecampaign.com). You can also pair this integration with ActiveCampaign’s own WordPress plugins or popup tools — EasyCart focuses on the checkout-opt-in flow, but the two approaches combine for a complete solution.

## Step 1 — Enable Newsletter Sign-up in EasyCart

Turn on the opt-in checkbox so shoppers can subscribe during checkout and account creation.

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### Turn on Subscribe to Newsletter

In WordPress, go to **EasyCart › Settings › Marketing › Email marketing** and, under **Where sign-ups come from**, turn on **Newsletter box at checkout and sign-up** ( the same switch as **“Subscribe to newsletter” checkbox** on Settings › Store › Accounts ). This adds the opt-in checkbox to the checkout flow and the customer account creation form — every shopper now gets a chance to join your list without leaving the checkout.

## Step 2 — Get Your API Credentials

Pull your API URL and Key from ActiveCampaign so EasyCart can talk to your account.

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### Open the Developer Panel

Log into your ActiveCampaign account and navigate to **Settings › Developers** from the bottom-left menu. You’ll see your **API URL** and **API Key** displayed here. Copy both — you’ll paste them into EasyCart in a moment.

ActiveCampaign — Developer Settings (API URL & Key)

![ActiveCampaign Developer Settings showing API URL and API Key fields](https://docs.wpeasycart.com/wp-content/uploads/2021/05/activecampaign.jpg)

## Step 3 — Create a Subscriber List

ActiveCampaign needs a destination list before it can receive new subscribers.

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### Add a New List in ActiveCampaign

From your ActiveCampaign dashboard, select **Lists** in the left menu and click **Add a List**. Give it a clear, descriptive name (e.g. “Store Newsletter Subscribers”). This is where EasyCart will store every opt-in shopper.

ActiveCampaign — Creating a Subscriber List

![ActiveCampaign Lists panel for creating a new subscriber list](https://docs.wpeasycart.com/wp-content/uploads/2021/05/active-lists.jpg)

## Step 4 — Finish the Connection in EasyCart

Paste your credentials, pick your list, and you’re live.

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### Paste Credentials & Select Your List

In WordPress, open **EasyCart › Settings › Marketing › Email marketing** ( a PRO feature ) and press **Set it up** on the ActiveCampaign tile under **Send your list to an email service**. It opens the ActiveCampaign box under **Your email service**. Turn on **Sync subscribers with ActiveCampaign**. Paste your **API URL** and **API Key** into the matching fields, save, and press **Check connection**. Then choose your new list under **List to add subscribers to**, and if you want new subscribers to confirm, a double opt-in form under **Ask new subscribers to confirm**. Save your settings — from here on, every checkout opt-in flows straight into ActiveCampaign, ready for your next campaign.

![The ActiveCampaign box on Settings, Marketing, Email marketing](https://docs.wpeasycart.com/wp-content/uploads/2026/11/email-marketing-settings-activecampaign-607.jpg)

## Start Building Your Subscriber List Today

Combine WP EasyCart with ActiveCampaign to grow your audience automatically, send beautifully designed emails, and turn one-time buyers into repeat customers.

[Get ActiveCampaign](https://www.activecampaign.com)[Try WP EasyCart Free](https://www.wpeasycart.com/wp-easycart-free-edition-installation/)

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Source: https://docs.wpeasycart.com/docs/administrative-console-guide/activecampaign/ ( updated 2026-11-06 )